Designer: Amy Lynn Colt
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Content is the most Important information to have on your site, It helps shape your design. it's important to develop a basic outline of web content which will help in the design process. Content is very Important!! It Keeps visitors coming back to your site, it builds a relationship with your customers, it encourage people to spend more time on your site, and it enhance your company's image.
To have a visual image of your content, take blank paper and label one piece for every page you want on your site, this will help you to see and to organize your content in a layout form before it is placed on the web.  If your business is well-established, you should already have some graphics. Taping your graphics to your "PAPER PAGES" will also help in your design and will prove useful when discussing your web pages with me. Remember most of the ideas come from the client, so don't be afraid to play around with design.
To help you get started, this list of content/items below may be helpful to get you organise for your website. You may not need it all, but it is a good outline.

All Information can be sent using E mail. 
Word document files, Digital Photos, Adobe files, Corel files etc...  It might even be easier to send me a
CD disk or a  Jump Drive with all your logos, photos and documents in one place. Remember to organize all your files in seperate folders for easy access.

  • Company Name
  • Company Logo
  • Company Motto
  • Company Information
  • Company History
  • Mission Statement
  • General Description of Products
  • General Description of Services
  • Product or Service Categories
  • Contact Information
  • Additional Content
  • Location/Driving Directions
  • Articles that you have written or publucations you have been in
  • Calendars
  • A Spot for Events usually on the Home page
  • Newsletters that can be Updated Often
  • Featured Specials or Limited-time Offers
  • Guarantee and Return Policy
  • Shipping Information
  • Links and Ads
  • privacy policy
  • Reviews & Testimonials

Generic Content
Certain information is standard and expected on every website. Even the most artistic, anti-establishment sites manage to include the following information in some fashion.

Company Name, Logo, and Motto
This information tells the visitor where they are, the company, the type of service, and the professional tone of the company the site represents.

Company Info, History, and Mission Statement
This information should  Be about your company. The history of the company,

The mission statement should be clear, concise, and preferably short.

While this information may not be important on some sites, it can be valueable in helping to establish credibility for online storefronts and small business sites.

General Description of Products and Services
A general description of the products and services offered typically comprises the homepage content.
You should use as many keywords in your content as you can.  For instance. If you are a Real Estate Agent in a part Particular town in your state, Write in your content that you have been selling Real Estate for many years in Anytown, California.  When someone types in the search engine “Real Estate in Anytown California” this will help the search engines find you.

Product or Service Categories
This information is typically the bread and butter of your site and is usually prominently represented in the navigation menu.

Each category in the menu links to a page that offers more detailed information—

Contact Info
This is the most Important information you can have on your site.  You need people to be able to find you.

Additional Content
Once you've decided upon the generic information for your site, you'll want include additional information to your site. Content is very Important, it Keeps visitors coming back to your site. it builds a relationship with your customers, it encourage people to spend more time on your site, and it enhance your company's image.

Location/ Driving Directions
This can be as important as contact information if your business relies on walk-in business. In addition to written directions from major routes, you might also want to include a map. Maps are available from sources like and Google Maps. Some sources are listed on the links page.

If you have any articles that you have written or if you have been featured in any publications such as Magizines or News Papers, This is great to have on your site.

Calendars and Event Pages
This is good to have on your home page. You'll want to let your visitors know whats going on in advance. This helps your customers know what is new and what is going on.  it also keep customers checking your site regularly.

Website newsletters are an ideal format for your customers. This is an easy way to keep web content fresh and keep visitors checking your site. Remember to use key words that visitors might use in a web search.

Featured Specials or Limited-Time Offers
These items can add visual excitement and encourage people to check the site often.

Guarantee and Return Policy
A clear statement of your guarantee and return policy can save a lot of time and headaches. It can also be used as a strong selling point.

Shipping Information
This information lets customers estimate shipping costs if you are selling a product. This can also save you time answering emails and phone calls. You can also add a link to the Postal Service or other shipping services that can help customers track their orders.

Links and Ads
A links page is where you list links to sites that will benefit your audience and to sites you've exchanged links with. Today, links are now being used by search engines to determine a site's page rank. The number of links that targets back to specific address, the higher the rank. In addition to links, you can also benefit from ads on your site.

Privacy Policy  A privacy policy is a legal document that is dealing with the information related to customers' and merchants' private profiles. Privacy policies usually contain details of what personal information is collected, how the personal information may be used, the persons to whom the personal information may be disclosed, the security measures taken to protect the personal information, and whether the website uses cookies and/or web bugs.

Cookies Cookies are small files that websites store on your computer to remember your account information, login, password and who you are. Only the information that you provide, or the choices you make while visiting a Web site, can be stored in a cookie.

Reviews & Testimonials
This information can be very valuable to your new customers. Comments that you receive from your previous customers' in emails and letters can add trust and confidence in your prospective new clients.
Be sure to ask permission to use comments. Usually, satisfied customers are only too happy to let people know how they value your service or products.

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